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Ventures
What I'm building
Two social ventures that fix India's roads, and the consulting and people-analytics practices that help organisations change how they work.
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Since 2016
PotHoleRaja®
To make our world pothole free
PotHoleRaja is a citizen-led road-safety movement. It joins CSR partners, corporate volunteers, citizens and local bodies in a public-private-people partnership. Together they fix potholes quickly with eco-friendly materials and teach road safety in schools.
- 40,000+ potholes fixed across 30+ cities
- 25,000+ volunteers and 20,000+ volunteering hours
- 15,000+ children reached with road-safety education
- US$4M+ raised with corporates, governments and institutions
- iVolunteer Leader in Volunteering Engagement, 2017 and 2018
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A GridMats public road, installed in 2020–21
Since 2021
GridMats®
Patented roads from recycled plastic
GridMats is a patented honeycomb grid made from recycled plastic. Filled with concrete or gravel, it builds rigid roads, pathways, parking and industrial floors faster and with less concrete. Newer variants add solar pathways, a green Cool Wall and IoT-enabled smart surfaces.
- 125,000+ sq m installed
- Pitched on Shark Tank India, Season 3 (2024)
- Sustainable Infrastructure Innovator Award, Adani Green Talks 2025
- OpenCell, Solar, IoT and Cool Wall variants
Relaunched 2026
GroundReality
From strategy to working systems
My consulting and advisory practice. We help organisations move from strategy to working systems, with transformation and AI-enabled operating models. The team has run companies, built social ventures and worked in 30+ countries.
- Consulting, advisory and working sessions
- Case studies across enterprise, government and social ventures
- Insights on leadership, public systems and applied AI
Since 2013
Arpitha Associates
Creating a culture of excellence
Organisation development, leadership, process excellence and people analytics, delivered with a consulting team across India, Malaysia, Singapore and the USA.
- Clients include Tenaga Nasional, Mashreq Bank, Siemens Healthcare, Landmark Group, Kemin Industries and UEM Group
- Leadership development, business simulations and performance-culture programmes
Opptimise
Behaviour intelligence
Opptimise builds behaviour analytics assessments and tools that help leaders understand why people do what they do. It draws on two decades of my people-analytics work.
- Behaviour and people analytics assessments
- Tools for high-performance cultures
Boards & advisory roles
- GroundReality
- SurveyRigor.com
- BlueTiger
- Arpitha Associates
- EFIL
- LearnOD
- Nidarshana Technologies
- Vaidyagrama
Partner with PotHoleRaja or GridMats
CSR programmes, road projects, pilots and partnerships: write to me and I'll bring in the right team.